LOFT DESIGN BY

This understated cool’ label was created by Paris based Patrick Friche in 1989. The philosophy of Loft is about refinement and genuine comfort. With Loft Design By…you can wear authentic and colourless clothes, focused in their conception in order to casually give an allure of sensuality, glamour and rebellion.

Loft Design By…collections tell the story of a universe made of harmony, memories and irreverence, but also very influenced by architecture and the urban world.

Like the buildings or streets of New York, the Loft Design By collections are graphics, pure, timeless. The colours are soft, very urban (deep greys, beiges, dark blues).

It’s not about fashion - it’s an attitude to life.